Brand Identity & Marketing Campaign
Brasilidade Hair Care
A Brazilian-inspired curly hair care brand exploring cultural identity, beauty, packaging, and campaign design.
Project Description
A brand rooted in Brazilian beauty and identity.
Brasilidade is a curly hair care brand inspired by Brazilian culture, ingredients, and aesthetics. The project responds to the challenge of finding culturally resonant curly hair products in Canada.
The direction combines joyful tropical energy with a more premium editorial approach, creating a brand that feels warm, expressive, and refined.
- Building a full identity system with packaging and digital applications.
- Exploring Brazilian visual references through a premium beauty lens.
- Creating a campaign that celebrates curl diversity and cultural visibility.
